It always smells better than it tastes.* And now, Science tells us why!
“The act of swallowing the drink sends a burst of aroma up the back of the nose from inside the mouth, activating a “second sense of smell” in the brain that is less receptive to the flavour, causing a completely different and less satisfying sensation…the taste is also hampered by the fact that 300 of the 631 chemicals that combine to form its complex aroma are wiped out by saliva, causing the flavour to change before we swallow it.”
It still tastes pretty good though. Coffee, I mean.
*Also, the second cup isn’t quite as good as the first, but that’s another post.