College students are not customers. Or are they?

If students are customers, then the university is a business. A business’s only goal is to succeed, as in make the largest profit possible, which it usually does by purveying the cheapest product it can at the highest price customers will pay. In this model, tuition should be as high as the school can get away with, and all courses should cater purely to the tastes of the lowest common denominator of the customer base. In practice, it follows that each class should be five minutes long, taught by holograms of Rihanna, and consist entirely of self-graded multiple-choice tests composed in emoji.

Read the original on Slate: College students are not customers: A political shorthand that needs to die.

More over on Higher Education’s Premier Online Publication.


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