Bad book reviews = great sales?

Maybe the one-star review, that bane of every author’s ego, isn’t such a bad thing after all.

Stanford Daily reports that the only thing worse than bad publicity is no publicity.

By measuring the size of sale spikes in the week following the release of each book review, the study showed two main points: positive publicity benefited all titles and the bad publicity only helped lesser-known and obscure authors.

Just one more reason to stop fretting about reviews, and sit down and write another, better, book.

The original study is here.


BE THE FIRST TO LEARN ABOUT PROMOTIONS, EVENTS, AND NEW RELEASES:

SignUp

THE MUSUBI MURDER  Amazon / B&N /Powell’s /Audible / iTunes

 

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s