By Alex Fradera Although criminal investigation has been transformed through technological developments in DNA, phone tracking, and online data, the way a detective works through a crime has remained much the same. The first suspect is often the true perpetrator, but not always, and snowballing biases continue to lead to miscarriages of justice. Proficient detectives need … Continue reading Can a reasoning test predict who will make a good detective?
By Alex Fradera “Sorry to bother you – I’m just after three pounds sixty-five for a bus ticket to Bromley.” Living in an urban area you frequently hear this kind of request, which showcases a persuasion approach called the “pique technique”, whereby people are more likely to comply with requests for an unusually specific quantity, because … Continue reading The pique persuasion technique plays on our curiosity and it’s surprisingly effective
Have researchers really found the holy grail of neuromarketing?By guest blogger Julia Gottwald Coming up with the perfect recipe for crisps or the ideal marketing strategy for a soft drink used to depend on explicit measures. In focus groups and surveys, consumers were asked which product tasted best or which commercial was most appealing. But … Continue reading Can brain activity predict chocolate sales? In search of the buy button
By Christian Jarrett The luxury microwave meal was delicious, the house is warm, work’s going OK, but you’re just not feeling very happy. Some positive psychologists believe this is because many of us in rich, Western countries spend too much of our free time on passive activities, like bingeing on Netflix and browsing Twitter, rather than … Continue reading We know what will make us happy, why do we watch TV instead?
By Alex Fradera British workers spend on average one hour commuting each day, and 57 per cent of commuters make their daily journeys by car. But this is a part of our lives we don’t talk much about, beyond the odd epithet about the traffic; maybe because it’s a strange time, betwixt home and work … Continue reading Work stress could be making your commute dangerous