Losing money on a BookBub ad, quintupling my mailing list with Instafreebie, and other adventures in author marketing.
Before I was a mystery author, I was a college professor, so I'm no stranger to reviews. We professors have end-of-semester student evaluations, as well as public websites that invite students to rate their professors on such criteria as easiness, helpfulness, and –Heaven help us—hotness. Some reviews are more helpful than others. The negative ones can be among the most … Continue reading The Good Bad Review
The world of publishing is changing so fast that this presentation will probably be obsolete in another week or so. CLICK THE MUSUBI TO LEARN ABOUT PROMOTIONS, EVENTS, AND NEW RELEASES: THE MUSUBI MURDER Amazon / B&N /Powell’s /Audible / iTunes
I just found out about Lulu's title scorer. The Lulu Titlescorer has been developed exclusively for Lulu by statisticians who studied the titles of 50 years' worth of top bestsellers and identified which title attributes separated the bestsellers from the rest. We commissioned a research team to analyse the title of every novel to have … Continue reading Will my book title be a bestseller?
Maybe the one-star review, that bane of every author's ego, isn't such a bad thing after all. Stanford Daily reports that the only thing worse than bad publicity is no publicity. By measuring the size of sale spikes in the week following the release of each book review, the study showed two main points: positive publicity benefited all … Continue reading Bad book reviews = great sales?
Library Journal Reviewed on JULY 1, 2015 | Mystery Molly Barda is a faculty member at Mahina State University, teaching at the College of Commerce in Hawaii. All she wants to do is lay low and work until she is granted tenure. Fast-food guru Jimmy Tanaka makes a donation to the college but fails to show up … Continue reading Library Journal: “Certain to appeal to readers who love well-drawn settings or academic cozies”
“ . . . winning first mystery. . . Bow, who teaches at a public university, uses wry humor to alleviate the horror of her heroine’s situation and is familiar enough with island culture to know the popularity of Musubi rice balls with a heart of Spam.”
“Lobster shells about a house are looked upon as signs of poverty and degradation,” wrote John J. Rowan in 1876. Lobster was an unfamiliar, vaguely disgusting bottom feeding ocean dweller that sort of did (and does) resemble an insect, its distant relative. The very word comes from the Old English loppe, which means spider. People … Continue reading How Lobster Got Fancy – one of the most remarkable rebrandings in product history
How channeling George Costanza saved one woman's career: Acting like George Costanza — specifically, doing the opposite of everything I’d been counseled for the past decade — is what made me solvent once again. And if you, dear reader, are contemplating an exit from academe (as the boulder of this year’s hiring cycle rolls ever … Continue reading The Complete Opposite of Tuna on Toast | Job-hunting outside academe
"A smart and welcome addition to the teaching-college-is-murder genre." via THE MUSUBI MURDER by Frankie Bow | Kirkus. BE THE FIRST TO LEARN ABOUT PROMOTIONS, EVENTS, AND NEW RELEASES: THE MUSUBI MURDER August 2015 Amazon / B&N /Powell's /Audible / iTunes